INSEAD Day 4 - 728x90

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Jeddah Program named cultural destination of FIFA Club World Cup

The tournament will be hosted in Jeddah from December 12 to 22, 2023. (SPA)
  • This prestigious tournament will be hosted in Jeddah from December 12 to 22, 2023, marking the first time it will be held in the Kingdom.
  • The program's sponsorship of this tournament is part of its efforts to showcase the historic Jeddah region, a UNESCO World Heritage Site.

Riyadh, Saudi Arabia — The Historic Jeddah Program has secured sponsorship rights as the official cultural destination and main supporter of the FIFA Club World Cup Saudi Arabia 2023.

This prestigious tournament will be hosted in Jeddah from December 12 to 22, 2023, marking the first time it will be held in the Kingdom. Several international clubs are expected to participate in the event.

The program’s sponsorship of this tournament is part of its efforts to showcase the historic Jeddah region, a UNESCO World Heritage Site, as a global destination for culture and heritage.

It also aims to highlight the region’s unique traditional architecture, ancient historical sites, and spectacular events, including cultural festivals and art exhibitions.

The program aims to promote the region’s economic potential, local identity, and global cultural communication, as millions of football fans worldwide will follow this major sporting event.
The Historic Jeddah Program has plans to organize several events in Jeddah Al Balad during the tournament.

FIFA Club World Cup brings together the champion clubs from each of the six continental football confederations, as well as the champion club from the host nation, to compete for the title of the world’s best club team.