INSEAD Day 4 - 728x90

Brand Finance

Samsung biggest chip investor

The tech giant invested nearly $59.2bn in 2025.

flynas to set up new hub

Five destinations in first phase of operations.

AD Ports Group acquires CLI

CLI is Brazilian agri-bulk terminal operator.

$1.59bn Makkah project awarded

A consortium will develop two districts in the Holy City.

2PointZero posts profit surge

Growth driven by merger consolidation.

  • Dubai, UAE -- UAE carrier Emirates defended its title as the fourth most valuable airline brand, with a staggering 30 percent increase in brand value, reaching $6.6 billion, according to Brand Finance, a brand valuation consultancy. With global travel recovering after the peak of the COVID-19 pandemic, airline brands in the Middle East have...

  • UAE, Saudi Arabia, Qatar emerge as soft power leaders

    The surge of three GCC nations in the Global Soft Power Index, with UAE leading with a perfect economy score, highlights their global influence and reputation enhancements.

  • ADNOC is UAE’s most valuable brand for 4th year

    ADNOC maintained in 2022 its position as the UAE's most valuable brand for the fourth consecutive year, according to a new report from Brand Finance, the world's leading independent brand valuation consultancy. Brand Finance also ranked Dr. Sultan bin Ahmed Al Jaber, Managing Director and Group CEO of ADNOC, number...