The Middle East and Africa (MEA) markets are characterized by rapid growth, high owner influence, diverse operator models, and a much younger hotel infrastructure, says Ralph, the co-founder and chief operating officer (COO) of ExploreTECH.
MEA market decision-making cycle is fast but risk-averse
MEA markets feature rapid growth, high owner influence, diverse operator models, and younger hotel infrastructure, says Ralph Melis, co-founder and chief operating officer (COO) of ExploreTECH.
