The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. A new research shows that 94 percent of in-house marketeers in the UAE believe social media influencer marketing is now very significant for the success of their brands. New data from the second edition…
Many associate the term ‘summer’ with vacations, beaches, time off work and in many parts of the world, a slower pace of business. But to those in the digital industry, the term merely describes a season, since the industry is always active and changing. New apps, new websites, even new methods to bring offline industries…
Many executives in Silicon Valley typically profess the desire to make the world a better place. The platitude is often accompanied by rich compensation packages. That’s why the creative giveback by Twitter’s boss, Jack Dorsey, stands out as a promising start for his second reign as chief executive. He is donating a third of his…
“It’s important to give people more options than just like,” said Mark Zuckerberg of Facebook. Facebook’s famous “like” button, with its silhouette of an upturned thumb, will soon be accompanied by an alternative: a way to “dislike” a post. On Tuesday, Mark Zuckerberg, the company’s co-founder and chief executive, said that Facebook was “very close to…
From the pressure to keep up with social media to the low-level irritation produced by a world in which something is always beeping or buzzing, technology can produce its own set of anxieties. But keeping your online life from driving you crazy isn’t enough; you can also harness your devices and platforms so that they…
Aged just 11 years old, Roger Federer was considered to be his country’s best ever junior tennis player, while snooker star Ronnie O’Sullivan was already racking up century breaks for fun by the age of 10. Not to be outdone, Rory McIlroy was chipping golf balls into his mum’s washing machine live on Irish television…
The White House announced a policy change recently, allowing people on tours of the historic residence to take photos and post them to social media during their visits. Selfies (but not selfie sticks) are now allowed. In part, this is a practical move. As cameras have become smaller and more discreet, it’s become easier to…
“Use and Abuse of Social Media” was one of the plenary sessions at arab luxury world that brought together everyone in the social media spectrum – from platforms to bloggers to agencies. Fashion blogger Zahra Lyla Khalil of Lyla Loves Fashion expressed her frustration with the term “blogger” being overused and somewhat abused since anyone…
For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. And for customers, the notion that any of us can talk back to big companies and have our claims addressed feels like a dream. But the sheer volume of online feedback means it’s almost impossible…
Let’s face it: Social media is risky. A single, unfortunate post can throw a career off track. And yet in an era in which younger workers are connected with an average of 16 co-workers online and where 40% to 60% of hiring managers use social media to screen potential hires, it is simply not reasonable…
