INSEAD Day 4 - 728x90

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Umm Al Qura inks $800m deal

A mockup of the residential towers. Twitter
  • The development of Masar destination has reportedly been planned according to a modern concept
  • It is based on complementary and interrelated foundations, including environmental and urban aspects

Saudi Arabia-based Umm Al Qura for Development and Construction has said it has signed an agreement with Al Diar Al Arabiya Company for the construction of 10 new residential towers at the Masar residential community development within Makkah city.

Local reports quoted the company as saying that the project will see an investment of SAR3 billion ($800 million).

Masar is an urban destination with a development and investment vision that to enhance the quality of life for the residents of Makkah and its guests of pilgrims and Umrah pilgrims, and is characterized by its strategic location in the center of the Saudi city.

The development of Masar destination, where King Abdul Aziz Road is the core component, has been reportedly planned according to a modern concept based on complementary and interrelated foundations, including environmental and urban aspects, stated the Saudi developer.

Located on a ​​1.25 million sq m area in Makkah, the project boasts a 3,650-m-long boulevard as a natural extension of the Makkah mosque in addition to green spaces, and many integrated cultural and social facilities.

It also encompasses two malls, together with five, four, and three-star international hotels and serviced apartments. Once complete, the project is expected to offer 33,300 parking lots.

According to Umm Al Qura, the plans take into account the geological aspects of Makkah, especially where the implementation of utilities such as car parking facility, telecommunications, electricity and the sewage network are concerned.