DUBAI — The rapidly changing local and international media landscape necessitates an immediate overhaul of organizational structures, regulations, and legislation related to the media sector in Dubai to keep pace with the fast changes shaping the industry, said Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.
Sheikh Ahmed emphasized that such proactive steps would also allow the media to convey their message objectively and cater to their audiences in line with international best practices and ethical standards.
His made these remarks as he chaired a meeting at the Dubai Media Council’s headquarters with Mona Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, and Nehal Badri, Secretary-General of the Council, along with board members present.
Sheikh Ahmed stressed the importance of doubling efforts to develop a comprehensive blueprint outlining necessary policies to drive the media sector in Dubai forward, enabling it to stay abreast of rapid technological advancements and seize breakthrough opportunities.
He mentioned that Dubai’s legislative flexibility is a key factor in its success as a global business hub and preferred investment destination.
He also pointed out ongoing efforts to develop policies and regulatory frameworks that align with global advancements in the media sector, further solidifying Dubai’s leadership position in this domain both regionally and globally.
Sheikh Ahmed directed swift implementation of the Media Policy Development Plan in Dubai, focusing on three main aspects: policies related to media professions, vital and emerging media sectors, and investment policies.
He also highlighted the importance of further enhancing the capabilities of the media economy, requiring a comprehensive set of policies that support the investment environment, especially in terms of talent development and technological advancement.
Mona Al Marri stated that, following Sheikh Ahmed’s directives, efforts are in progress to advance the media sector with a sharp focus on sector governance, preparing legislation and policies, developing human capital, attracting talent, and providing training and upskilling opportunities for local talent.
This concerted effort aims to empower Dubai’s media to achieve the highest levels of readiness and competitiveness in delivering high-quality content.
Critical Role of Media Highlighted
She also emphasized ongoing efforts, in collaboration with strategic partners, to elevate Dubai’s media competitiveness to global standards. This aligns with Dubai’s aspiration to lead as a global hub for business, innovation, and quality of life. Additionally, she underscored the critical role of media in showcasing Dubai’s dynamism worldwide, aiming for excellence in various domains.
Meanwhile, Nehal Badri emphasized the Council’s commitment to strong governance and adaptable policies to foster confidence, enhance performance, and bolster competitiveness in the media sector.
She said that the Council is focused on crafting a resilient framework of policies that align with the sector’s evolving needs, driven by modern technologies and flexible regulatory frameworks.
This approach aims to promote transparency, accountability, and investment attractiveness while strengthening risk management, internal controls, talent attraction, and retention, thereby supporting sustainable growth, she added.
The meeting was also attended by Hala Youssef Badri, Malek Sultan Al Malek, Abdullah Hameed Balhoul, Younis Abdulaziz Al Nasser, Amal Ahmed bin Shabib, Mohammed Sulaiman Al Mulla, and Dr. Abdullah Mohammed Al Karam.