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The online campaign is based on classic fairytales to which modern cyber twists have been added to portray what occurs in the digital world
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Over 30 percent of all internet users are estimated to be children and given the expansion of broadband access, this number is only set to rise over time
Zain Group, a leading mobile innovator in seven markets in the Middle East and Africa, has announced the launch of its latest social media campaign to raise awareness on child safety online
The online campaign titled ‘Internet Monsters’, is based on classic fairy tales to which modern cyber twists have been added to portray what occurs in the digital world. The fairy tales chosen for the purpose are Snow White, Hansel and Gretel, Cinderella, and Little Red Riding Hood.
The digitization of these stories, reflected against a backdrop of different digital mediums, is meant to help children visualize and relate to the threats faced online, and understand that there are ways to counter them.
Over 30 percent of all internet users are estimated to be children and given the expansion of broadband access, this number is only set to rise over time.
The COVID-19 pandemic has also resulted in many more children coming online as physical school classes have been restricted and more children are learning online, increasing the threat landscape for exposure to detrimental content and threat actors.
“The main objective of Zain’s latest child online safety campaign is to reiterate the importance of this issue, and advocate for parents and caregivers to stay vigilant and aware of the risks, emphasizing that people are not always who they might present themselves to be online,” the company said in a press release..
In June 2020, Zain established a three-year partnership with UNICEF, to work towards the advancement of the rights of children in the region.
Zain and UNICEF will collaborate based on their respective expertise on strengthening activities around child rights. The MoU covers aspects on online gaming, raising awareness on child online safety and convening stakeholders on online protection.