German newspapers reported that the American sports equipment giant overcame their rival's home advantage with a bid of around 100 million euros ($108 million) a year. Adidas reportedly offered a final bid of between 60-65 million euros. The deal left the German Football Federation (DFB) defending themselves from accusations from...
Adidas posts 2023 loss
In 2024, it expects sales to grow at a "mid-single-digit rate".
Vietnam shoemaker to cut 1200 jobs
PouYuen Vietnam employs an estimated 40,000 workers.
Adidas posts $92m Q2 profit
Adidas now expects to end the year with an operating loss of $492m.Shoemakers for Nike, Adidas to slash thousands of jobs
One of Vietnam's largest shoe manufacturers for brands such as Nike and Adidas will cut thousands of workers at the end of next month, state media said. The country is among the world's largest exporters of clothing, footwear and furniture, but has been badly affected by the cost-of-living crisis in...Adidas posts Q1 loss
Its operating profit came in at 60m euros.
Vietnam shoe maker for Nike, Adidas to cut 6,000 jobs
Vietnam, one of the world's largest exporters of clothing, footwear and furniture, has been badly affected by the cost-of-living crisis in major markets in Europe and the United States, with the buying power of worldwide consumers plunging. PouYuen is commercial capital Ho Chi Minh City's largest employer, with around 50,000...
Adidas picks new CEO
The new CEO is being given a five-year contract, the firm said.
Morocco tells Adidas to withdraw Algeria jersey design
Taking offense at what it calls "cultural appropriation", Morocco has asked Adidas to cancel newly designed footfall tops for Algeria. A lawyer for Morocco has demanded the withdrawal within two weeks of the Algerian sports top it claimed was "inspired by the art" of Moroccan zellige.Adidas’s Q1 profit dips
German sportswear giant was hurt by China lockdowns.
Adidas sells Reebok to Authentic Brands Group in $2.5bn deal
Adidas in 2006 acquired Reebok — till then an independent entity with a history that can be traced back to 1895 — for $3.8 billion.
Swimmable billboard in Dubai to promote swimwear collection
The billboard is made of reinforced transparent acrylic It took a team of team of 32 people to build the structure Havas Middle East has announced the launch of the world’s first swimmable billboard in Dubai, on behalf of Adidas, which is five meters high, three meters deep and holds...
