The social media firm, bought by billionaire Elon Musk last year, has been thrashing around for ways to make a profit, cutting staff and ramping up its paid-for subscriptions. Twitter bought London-based TweetDeck in 2011, with technology media putting the price tag at $40 million at the time.
Twitter to be renamed X
Its parent firm has been named the X Corporation.
Advertising executive Linda Yaccarino is new CEO of Twitter
Elon Musk has chosen top ad executive Linda Yaccarino to take the day-to-day reins of Twitter as he fights to reverse the tide at the struggling platform he bought for US$44 billion last year. Yaccarino is a highly respected advertising executive who stepped down from NBCUniversal "effectively immediately" on Friday.Twitter has new boss, says Elon Musk, to take over in six weeks
If Musk follows through on the announcement, he will be belatedly fulfilling the promise he made to honor the results of his Twitter poll. A total of 57.5 percent of more than 17 million accounts voted for him to step down.
