The aim is to redefine outdoor media advertising in Abu Dhabi.

DOHA, QATAR - QatarEnergy has announced the successful integration of all marketing and marketing-related activities formerly managed by QatarEnergy LNG. QatarEnergy described the integration process as a major move towards consolidating the company’s position as a global energy leader and an important milestone to enhance the effectiveness of LNG marketing...

Miami, United States--Two convictions in the FIFA corruption case have been overturned by a US federal judge citing a recent Supreme Court ruling. Hernan Lopez, a former executive with 21st Century Fox and Argentine sports marketing firm Full Play were found guilty in March of paying bribes and kickbacks to South...

Profits jumped 52 percent to $2.6 billion .

She was highlighting key industry challenges such as environmental pressures and rising costs, during the opening of the Sharjah International Booksellers Conference, which was organized by the Sharjah Book Authority and brought together over 400 booksellers and distributors from 69 countries.

People share ideas or content or experiences that reinforce their values or their sense of identity, which is good for their “personal brand”. There’s no better marketing than friends and family recommending products to their peers. Eventually, customers will become custodians of brands, he adds.

With the use of advanced analytics platforms, marketers can measure consumer engagements, gaining insights into their brand equity, learning to reach different customer segments, and responding with their offerings. This leads to personalized brand experiences for customers, he adds.

Post pandemic, startups, SMEs, and entrepreneurs must adopt a new mentality to scale their enterprises and survive, says Awfa Mustafa, CEO of Najahi Events.

Qatar Central Bank has provided in-principle no-objection to both firms.

The Public Investment Fund (PIF) today announced the launch of the Saudi Coffee Company. The company is established to enable Saudi Arabia’s coffee bean to be a global product in the future.

The firm's capacity is enough to meet the domestic market's demand.

Investors include Area Tech Holdings and FirstPartyCapital.

This will allow health authorities a pre-study of the file to issue the marketing approval in the UAE for innovative products and rare medicines once they are approved by one of reference authorities.

By Hugo Angelmar Breaking the conversation in three parts helps people translate their strengths and interests in the tech world. Specifically, it’s important to look at the target customer, the variety of marketing roles and the stage of financing of the company. In fact, it is very essential to focus...

By Hugo Angelmar Breaking the conversation in three parts helps people translate their strengths and interests in the tech world. Specifically, it’s important to look at the target customer, the variety of marketing roles and the stage of financing of the company. Let’s start with the target customer, of which...