INSEAD Day 4 - 728x90

Samsung biggest chip investor

The tech giant invested nearly $59.2bn in 2025.

flynas to set up new hub

Five destinations in first phase of operations.

AD Ports Group acquires CLI

CLI is Brazilian agri-bulk terminal operator.

$1.59bn Makkah project awarded

A consortium will develop two districts in the Holy City.

2PointZero posts profit surge

Growth driven by merger consolidation.

Dubai based Astra Tech launches ‘Ultra app’ Botim

Dubai-based consumer technology holding group Astra Tech has launched the world's first "Ultra app" - Botim 3.0.
  • The app is a combination of fintech, e-commerce, and GPT, built on top of a communication platform
  • Botim GPT is an executional GPT that leverages AI to execute tasks and process transactions through conversation

Dubai, UAE – Dubai-based consumer technology holding group Astra Tech has launched the world’s first “Ultra app” – Botim 3.0. 

The app is a combination of fintech, e-commerce, GPT, and communications in a single user experience, built on top of a communication platform. 

Botim GPT is an executional GPT that leverages AI to execute tasks and process transactions through conversation. 

The Ultra app is aimed at becoming an all-inclusive digital platform for users, providing access to services like Botim Money for peer-to-peer transactions and international transfers, Botim Stores with access to over 100,000 stores, and advanced video services like telemedicine and tutoring. 

Botim 3.0 is available worldwide and offers seamless and open access to communicate and transact with the MENA region. 

The app has a user base of over 140 million across 150 countries.

“The app space has become overcrowded over the past few years, with many platforms that are now causing a serious case of app noise and fatigue to users,” Abdallah Abu Sheikh, Co-Founder and CEO of Astra Tech, Botim’s parent company, stated. “We believe that a chat-based approach to offer all our services, on top of BOTIM, will provide users of all backgrounds and demographics with a single access point to the services they need, making our services inclusive and scalable.”