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Countingwell co-founder Nirmal Shah
    • The app will be initially available in UAE, Kuwait, Oman, Qatar, Saudi Arabia, and Bahrain.

    • Countingwell today serves schools and their students in all regions of India

    Illuminati Learning Solutions, an Indian EdTech startup and the company behind popular maths learning app Countingwell said Tuesday it has started its operations in the Middle East region, the Businessworld reported.

    The app will be initially available in UAE, Kuwait, Oman, Qatar, Saudi Arabia, and Bahrain.

    Countingwell said it will conduct its Ramanujan Maths Scholarship test for school children in the Middle East coinciding with the app’s launch in the region.

    “In the initial phase of our expansion, we plan to tie up with 30-40 schools. This expansion would not only help us deliver quality maths education in the middle east region but would also help us understand the problems students face there and the gaps in their education system much better,” said Ravi Jitani, co-founder of Countingwell.

    “We are really happy that both schoolchildren and their teachers are finding Countingwell and its unique maths pedagogy useful. Our pedagogy has been developed after two years of meticulous research and is designed to provide highly customized learning to young students at an affordable price,” said Jitani.

    Countingwell’s pedagogy puts special emphasis on building upon previous knowledge for future learning. The schooling system inherently lacks the ability to focus on what the child couldn’t learn well in the previous class, which starts to snowball gradually and hampers the child’s understanding of complex concepts in later classes.

    The app’s algorithms automatically determine what the child must learn from previous grades in order to catch up and help them with those concepts before taking up more complex topics.

    Countingwell today serves schools and their students in all regions of India. The app started monetizing its courses in April, and today counts nearly 35% of its paying students from tier-2 and tier-3 cities. It is offered at a low cost to schools and requires no additional infrastructure.