Riyadh, Saudi Arabia — Saudi Arabia’s Minister of Tourism, Ahmed Al-Khateeb, has officially unveiled TOURISE, a groundbreaking global platform set to transform the future of the tourism industry.
The inaugural TOURISE 2025 event will take place in Riyadh from November 11-13, bringing together public and private sector leaders, experts, and investors to foster innovative ideas for sustainable tourism growth.
Al-Khateeb highlighted the tourism sector’s increasing interconnectedness and dynamism, emphasizing the need for adaptation to technological advancements, evolving tourist demands, and crucial sustainability and inclusivity goals.
TOURISE will serve as a vital hub for collaboration, bringing together visionaries from diverse fields to develop creative solutions for the sector’s challenges and build strategic partnerships.
A key feature of TOURISE 2025 will be the launch of the TOURISE Awards, recognizing excellence in sustainability, digital transformation, heritage preservation, and human capacity development among destinations and organizations.
Nominations will be accepted via an online portal, with winners announced at a dedicated ceremony during the platform.
Beyond the main event, TOURISE will foster year-round engagement through digital collaborations, specialized working groups, and multi-sector partnerships to ensure lasting impact.
This initiative underscores Saudi Arabia’s growing leadership in global tourism, building on its success of welcoming nearly 30 million international tourists in 2024 and achieving a 5% contribution to GDP from the sector.
Registration for TOURISE 2025 is now open at https://www.tourise.com/en/home.
