Canon, the global camera maker, aims to fill up thirty percent of workforce with women in Saudi Arabia by the end of 2023.
The move is in line with national efforts to integrate more women into the Kingdom’s workforce.
Canon said it has been working towards this target since 2018, when it first opened offices in Riyadh, Jeddah, and Al-Khobar, but has now made the goal public.
It has previously teamed up with King Abdul Aziz University in Jeddah to develop technology-enabled training, which the camera maker said was proof of its “commitment to support young talent” in the Kingdom.
The company partnered with Mohammed Al-Mana College for Medical Sciences to fund one female student’s school expenses, including tuition and housing.
It has also launched a “Women in Sales” internship program to further support the 2023 target.