Paris, France – Tesla sales kept falling in March in many European markets as it suffered from a double blow of boycotts against the policies of its founder Elon Musk and an ageing model line-up.
Germany, Britain and Italy will announce their March figures in the coming days.
Already in the first two months of the year, Tesla’s sales in the European Union were almost cut in half, with the company now holding just a 1.1 percent market share.
At the same time, vandalism against charging stations and the brand’s dealerships has increased, while several protests were held on Saturday outside retail locations in North America and Europe to contest Musk’s close cooperation with US President Donald Trump.
Stephanie Valdez Streaty of Cox Automotive said that it was “undeniable that Elon Musk is an influential factor whose actions affect the brand’s image and sales”.
Environmental group Mighty Earth summed up the buyers’ dilemma in a statement Tuesday: while Tesla’s electric cars are positive from an climate point of view, Musk’s actions as head of the government efficiency commission are “sabotaging climate action, kicking environmental cops off the job, and gutting the ability of the U.S. government to stop oil, coal, and meat companies from pouring pollution into the air and water”.
Besides politics, Tesla’s model offerings are ageing and face a slew of new competitors from Europe and above all Asia.
