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Brands track trends, behaviors of consumers in Gulf region
Brands have realised the importance of mobile advertising and smartphones and are utilizing them to capture the attention of target...Business
Company news
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Beauty, fashion brands eye NFT advantage
There is enormous potential for NFTs in the fashion and beauty business, says Louis Chen, EVP and Chief Strategy Officer...Analysis
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TINDER SWINDLER: When women fight back
Four years after being scammed by a conman, and three months after Netflix made the 'most-watched documentary' out of their...Business
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TOP CEO to discuss post-Covid GCC business scene
CEOs and market veterans from the region will review how the pandemic, which accelerated digital transformation, has given a competitive...Business
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Employment reforms add to women prosperity in KSA
Saudi women have reached unprecedented heights in work and social life, Sarah Al-Tamimi, vice chair of National Committee to Combat Human Trafficking, tells TRENDS.Business
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Creative sector woos global investors to Gulf region
The regional economies in the creative sector are growing at a faster rate than inflation, says Michael Garin, General Director of Abu Dhabi Creative Authority.Business
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