- UAE government's World's Coolest Winter campaign, which was launched in December 2021, has raised revenues of hotel establishments to AED1.5 billion ($408 million), compared to AED1 billion in its first edition in 2021, marking an increase of 50 percent. An official statement said the campaign promoted tourism, natural sites and...
Sheikh Mohammed launches largest tourism campaign ‘World’s Coolest Winter’
UAE Vice President and Prime Minister Sheikh Mohammed bin Rashid Al Maktoum launched the second season of the World’s Coolest Winter campaign. The campaign is carried out by the UAE Government Media Office, in collaboration with the Ministry of Economy and relevant tourism and culture entities. An official statement said...



