- The Artificial Intelligence (AI) is being used to enhance customer service through chatbots, personalized recommendations, and dynamic pricing. Hotels and travel companies use AI to analyze customer behavior, preferences, and trends, providing personalized experiences that improve customer retention and engagement.
Middle East to see boost in tourism in 2021 and beyond
The tourism and travel sector in the Middle East is expected to grow 27.1 percent in 2021, a little behind the global average of 30.7 percent.



