Business - TRENDS MENA

Innovation doesn’t happen by decree. It happens when people collide, when ideas rub up against each other, when unlikely conversations...
What happens after the expo is just as important as what happens on stage.
These gatherings give birth to cross-border communities of engineers, researchers, entrepreneurs, investors, and policymakers.
The report, Impacts of Multinational Corporations: What Citizen-Consumers Want from Foreign Companies Doing Business in Their Country, draws on a...
Despite regional differences, one expectation stands out globally: people want multinational corporations to contribute to local economies.
This economic focus was particularly pronounced in developing and emerging markets, including many countries in the Middle East, North Africa, and Latin America.
Saudi Arabia and the UAE are leading the gaming surge with world-class ecosystems and youth-driven expansion. Across the region, governments...
Flagship events such as the Dubai Esports Festival and the BLAST Premier World Final, hosted by AD Gaming, have elevated the UAE’s global standing.
With nearly 71 percent of the population under the age of 35, Saudi Arabia’s youth form the foundation of its gaming transformation.
Amazon Ads is evolving from a marketing channel into a business-building engine, helping GCC startups use full-funnel advertising, retail media...
Amazon Ads is positioning itself as a platform for GCC startups, helping them link brand building with measurable growth across the full funnel, Rayan Karaky told TRENDS
MENA startups can leapfrog legacy markets by adopting AI-driven Retail Media 3.0 from the outset, using commerce data to scale smarter and faster, he adds
Haleon delivers better everyday health with humanity, as Sensodyne drives trusted innovation through The 5th Sense, Murtaza Mahfouz tells TRENDS
Nearly half the population experiences tooth sensitivity, but two-thirds do not seek treatment, pointing to a major awareness gap, Murtaza Mahfouz told TRENDS
Sensodyne’s ‘5th Sense’ uses immersive technologies like VR and multi-sensory design to position tooth sensitivity as a treatable condition, he adds
CAMB.AI founder Avneesh Prakash explains how on-device, real-time AI translation—powered by its MARS and BOLI models—is poised to dismantle language...
CAMB.AI is shifting voice AI from the cloud to the chip, enabling devices to be “born multilingual” through real-time, on-device translation, Avneesh Prakash tells TRENDS
Founded on lived experiences of linguistic exclusion, CAMB.AI aims to ensure language never determines access, opportunity, or identity., he adds
Activate Consulting CEO Michael Wolf tells TRENDS how AI, media and shifting consumer behaviour are driving the next knowledge economy.
The next knowledge economy will be built on AI working alongside journalists, analysts, creators and storytellers whose critical thinking remain irreplaceable, Wolf tells TRENDS
From cost-efficient film and TV production to streamlining legal, accounting and other B2B workflows, AI will boost productivity rather than eliminate most jobs, he adds
Oil prices have experienced choppy trading since the surprise US raid Saturday on Caracas that saw Venezuelan president Nicolas Maduro...
Brushing off geopolitical concerns, some major stock markets have begun the new year with new all-time highs, having smashed records in 2025.
Seoul rose more than one percent Tuesday to top 4,500 points for the first time, helped by another strong rally in chip giant SK hynix.
Having spiked in an initial reaction to the military operation to apprehend Nicolas Maduro in Caracas, oil prices quickly dropped...
But then oil recovered again as investors realized that Venezuela is in no position to make a meaningful impact on oil supply in the short run.
Trump's promise to rebuild Venezuela's crude production capacity with the help of American companies meanwhile sent stocks in oil majors soaring.
Tokyo, Japan -- A Japanese sushi entrepreneur paid a record $3.2 million for a giant bluefin tuna Monday at an...
The 510.3 million yen price at the new year's auction was the highest since comparable data started being collected in 1999.
The previous high was 333.6 million yen for a 278-kilogram bluefin in 2019, after the fish market moved from its traditional Tsukiji area in central Tokyo to a more modern facility