New York, United States - Generative artificial intelligence assistants like ChatGPT are cutting into traditional online search traffic, depriving news sites of visitors and impacting the advertising revenue they desperately need, in a crushing blow to an industry already fighting for survival. "The next three or four years will be...

As tourism booms across the Middle East and Africa, travel brands face fierce competition. Success now means using data-driven, personalized marketing to reach high-intent, mobile-first travelers at every stage—before, during, and after their journeys.

San Francisco, United States -- As Google races to lead in artificial intelligence, it faces the challenge of making sure the technology doesn't slow its profit-pumping advertising engine. The internet giant is dabbling with ads in its new AI Mode for online search, a strategic move to fend off competition...

We're likely to see more creators seeking alternatives to traditional gatekeepers, following in the footsteps of artists like Taylor Swift. At the same, a possible YouTube-Google split could significantly impact the digital advertising market, potentially creating new opportunities for other players in the entertainment industry, Hawari adds.

Dubai, UAE - The UAE was recognized as the top destination for international professionals seeking employment visas. According to the Annual Global Hiring Report by the Global HR platform Deel, industries like financial services, IT, computer software, marketing, advertising, and management consulting are leading in attracting international talent to the...

They will utilize outdoor media-leasing spaces for advertising.

The buyout is part of its plan to boost media business.

The internet giant will cut jobs from its global ad team.

Its profit rose to $52 million in first nine months.

The groups urged advertisers to require that Twitter maintain its content moderation policies as a non-negotiable term of doing business with the platform.

Listed on the New York Stock Exchange for just under nine years, Twitter has posted a net loss every year, except 2018 and 2019 when it made a profit of just over $1 billion.

There is so much more the industry can explore through digital engagement, including digitizing products and services, gamifying experiences, creating loyalty eco-systems to encourage customer adoption, as well as using data insights to create personalized customer experiences are just a few examples, she adds.

At the heart of the issue is how much internet companies should know about people's online lives, which is key to how much Big Tech makes on ads.

Top bosses of Google and Facebook were directly involved in approving an allegedly illegal 2018 deal to cement their dominance of the online advertising market, US court documents revealed Friday.

Cookies are little packets of data that are set up on a user's computer when they visit a website, allowing web browsers to save information about their session.

Al Arabia also known Arabian Contracting Services Co., has set up a joint stock company in Egypt with United Media Services Company, marking its first partnership outside the kingdom.

The move came as Twitter strives to be a preferred online venue for clickable stars and to boost its own income in ways that don't clutter the platform up with ads or promotions

The WPP, the company Sorrell founded in 1985 has become the biggest advertising and communications group in the world The advertising marketing industry has shifted from Beirut to Dubai, and now to Riyadh Sir Martin Sorrell, the noted adman who founded the largest agency in the world, has forecast Riyadh...